Publisher-Exploitation

Judge Rules Google Operates Illegal Ad Tech Monopoly, Orders Divestiture of Ad Business

2025-04-17 00:00:00 +0000 UTC | Importance: 10/10

U.S. District Judge Leonie Brinkema ruled that Google illegally monopolized digital advertising technology markets through systematic anticompetitive conduct including tying arrangements, exclusionary contracts, and manipulation of ad auctions—finding that Google’s control of 91% of publisher …

Judge Leonie Brinkema Department of Justice Google Sundar Pichai 8 State Attorneys General antitrust google monopoly ad-tech regulatory-capture +3 more

Google Ad Tech Systematically Takes 30-50% Cut From Publishers

2013-01-01 00:00:00 +0000 UTC | Importance: 9/10

By 2013, the systematic exploitation of publishers through Google’s advertising technology monopoly had become evident. Publishers and advertisers discovered that Google was extracting 30-50% of advertising spending that flowed through its platforms—two to three times the take-rate of …

Google Online publishers Advertisers News organizations google ad-tech publisher-exploitation monopolization vertical-integration +2 more