Purdue Pharma Bonus System Incentivizes Sales Reps to Target Highest Opioid Prescribers

Purdue Pharma’s lucrative bonus system paid sales representatives an average of $71,500 in annual bonuses—more than their $55,000 base salary—with bonuses ranging from $15,000 to nearly $240,000. In 2001 alone, Purdue paid $40 million in sales incentive bonuses, systematically incentivizing …