Image Rehabilitation

The Apprentice Premieres on NBC, Rehabilitating Trump's Image After Bankruptcies

| Importance: 7/10

NBC’s reality competition show “The Apprentice” premieres on January 8, 2004, drawing 18.5 million viewers and scoring the highest adult 18-49 rating for any preview or premiere of any new television series in a year. Producer Mark Burnett successfully transforms Trump from …

The Apprentice Media Image Rehabilitation Mark Burnett NBC +1 more
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