Boeing Abandons New Aircraft Design, Chooses to Re-Engine 737 to Compete with Airbus
Boeing’s Board of Directors approved the launch of the re-engined 737 MAX on August 30, 2011, abandoning plans to develop an entirely new aircraft design. The decision came after Airbus launched the A320neo in December 2010 and captured 1,029 orders by June 2011, including a historic defection …
Boeing Board of Directors
Jim McNerney
American Airlines
Airbus
CFM International
boeing
737-max
airbus
cost-cutting
corporate-strategy
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