By 2013, the systematic exploitation of publishers through Google’s advertising technology monopoly had become evident. Publishers and advertisers discovered that Google was extracting 30-50% of advertising spending that flowed through its platforms—two to three times the take-rate of …
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On April 13, 2008, Google completed its $3.1 billion acquisition of DoubleClick, the dominant online advertising server and ad exchange operator. The merger, approved by the Federal Trade Commission in December 2007, combined Google’s search advertising dominance with DoubleClick’s …
GoogleDoubleClickFederal Trade CommissionPamela Jones Harbour (dissenting FTC Commissioner)David Rosenblatt (DoubleClick CEO)googledoubleclickmergerantitrustftc+3 more