Ad-Tech

DOJ Sues Google Over Ad Tech Monopoly, Seeks Historic Breakup

| Importance: 10/10

On January 24, 2023, the United States Department of Justice filed a civil antitrust lawsuit against Google seeking to break up the company’s advertising technology business—marking the first government attempt to structurally dismantle a major corporation since AT&T in 1982. The case …

Department of Justice Google Sundar Pichai Jonathan Kanter (Assistant AG Antitrust) 8 state Attorneys General google doj antitrust ad-tech divestiture +3 more
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Texas Leads 10-State Lawsuit: Google-Facebook "Jedi Blue" Collusion

| Importance: 10/10

On December 16, 2020, Texas Attorney General Ken Paxton filed an antitrust lawsuit against Google joined by nine other states, exposing secret agreements between Google and Facebook—including the “Jedi Blue” deal—to eliminate competition in digital advertising and maintain Google’s …

Texas Attorney General Ken Paxton Google Facebook Mark Zuckerberg Sundar Pichai +1 more google facebook antitrust jedi-blue collusion +4 more
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Google Manipulates Ad Auctions Through "Project Bernanke" to Favor Own Exchange

| Importance: 10/10

In 2017, Google’s secret “Project Bernanke” was in full operation—a systematic auction manipulation scheme that used insider information and algorithmic deception to advantage Google’s own ad-buying platform while harming both publishers and competing advertisers. The …

Google Texas Attorney General Ken Paxton Publishers Advertisers Google Ads platform google ad-tech auction-manipulation project-bernanke fraud +2 more
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Google Ad Tech Systematically Takes 30-50% Cut From Publishers

| Importance: 9/10

By 2013, the systematic exploitation of publishers through Google’s advertising technology monopoly had become evident. Publishers and advertisers discovered that Google was extracting 30-50% of advertising spending that flowed through its platforms—two to three times the take-rate of …

Google Online publishers Advertisers News organizations google ad-tech publisher-exploitation monopolization vertical-integration +2 more
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