Amazon Raises Ad Spending on Elon Musk's X Platform

| Importance: 7/10 | Status: confirmed

Amazon significantly increased its advertising spending on X (formerly Twitter) in a major reversal, after largely boycotting the platform since 2023 due to concerns about hate speech and content moderation. This decision follows broader tech industry discussions about returning to the platform, with Apple also considering re-advertising.

Key Actors

Jeff Bezos Elon Musk Andy Jassy Donald Trump Trump Administration

Tags

kleptocracy tech-industry media-advertising platform-dynamics

Sources (3)

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