Trump Launches Third 'Mugshot' NFT Collection Generating $9.9 Million Revenue

| Importance: 7/10

Trump launched his third NFT collection titled ‘MugShot’ featuring 100,000 digital trading cards based on his Georgia election interference mugshot, priced at $99 each. The collection generated approximately $9.9 million in initial revenue and offered pieces of Trump’s actual mugshot suit to buyers purchasing 47 cards. The launch caused his previous NFT collection prices to drop nearly 50% initially, demonstrating potential market cannibalization and the volatile nature of Trump’s digital asset strategy.

Key Actors

Donald Trump NFT INT LLC

Tags

nft trump mugshot georgia election-interference crypto revenue digital-assets

Sources (3)

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