Facebook Acquires Instagram for Billion to Neutralize Potential Competitor
Facebook acquired photo-sharing app Instagram for billion, implementing what the FTC would later characterize as a ‘buy or bury’ strategy to eliminate competitive threats. Internal emails revealed CEO Mark Zuckerberg explicitly stated the acquisition was motivated by a desire to ’neutralize a potential competitor’ rather than enhance services. The FTC approved the acquisition despite its anticompetitive intent, demonstrating regulatory capture as Facebook successfully concealed key information about its monopolistic strategies from regulators.
Key Actors
Sources (9)
- ftc.gov
- fortune.com
- techcrunch.com
- thehill.com
- npr.org
- Facebook Agrees to Buy Instagram Photo Service for $1 Billion (2012-04-09)
- Facebook Buys Instagram for $1 Billion (2012-04-09)
- Historic antitrust trial could force Meta to break off Instagram, WhatsApp (2024-09-12)
- Facebook bought Instagram because it was scared of Twitter and Google (2019-09-24)
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