Andrew Card Reveals Marketing-Based Approach to Democratic Crisis Exploitation
White House Chief of Staff Andrew Card told The New York Times that “From a marketing point of view, you don’t introduce new products in August,” openly framing the potential Iraq War as a calculated marketing campaign. This statement exposed the White House Iraq Group’s systematic approach to manipulating public perception, treating war as a consumer product to be strategically launched and sold to the American public. Card’s quote demonstrated the administration’s prioritization of strategic communication over democratic transparency.
Key Actors
Sources (8)
- Card: 'From a marketing point of view, you don't introduce new products in August' (2002-09-09)
- Marketing Iraq: Why now? (2002-09-12)
- Big Guns of August: New PR Offensive for Iraq War (2002-09-15)
- Selling the War: The White House Marketing Campaign (2015-09-08)
- Bush Administration's Marketing Strategy for Iraq War (2005-10-16)
- FAIR Analysis: Media Coordination During Iraq War Buildup
- White House Iraq Group
- White House Iraq Group Media Strategy
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