Advertisers

Google Manipulates Ad Auctions Through "Project Bernanke" to Favor Own Exchange

2017-01-01 00:00:00 +0000 UTC | Importance: 10/10

In 2017, Google’s secret “Project Bernanke” was in full operation—a systematic auction manipulation scheme that used insider information and algorithmic deception to advantage Google’s own ad-buying platform while harming both publishers and competing advertisers. The …

Google Texas Attorney General Ken Paxton Publishers Advertisers Google Ads platform google ad-tech auction-manipulation project-bernanke fraud +2 more

Google Ad Tech Systematically Takes 30-50% Cut From Publishers

2013-01-01 00:00:00 +0000 UTC | Importance: 9/10

By 2013, the systematic exploitation of publishers through Google’s advertising technology monopoly had become evident. Publishers and advertisers discovered that Google was extracting 30-50% of advertising spending that flowed through its platforms—two to three times the take-rate of …

Google Online publishers Advertisers News organizations google ad-tech publisher-exploitation monopolization vertical-integration +2 more